Thursday, March 29, 2012

The Best Conceivable Option

"Every time you want to make any important decision, there are two possible courses of action. You can look at the array of choices that present themselves, pick the best available option and try to make it fit. Or, you can do what the true entrepreneur does: Figure out the best conceivable option and then make it available."
- Jon Burgstone

This is the foundation of integrated design.