I've been reading today about the various concerns, comparisons and confusion about the 70 plus green building certification standards out there. Please. Pick one based on your goal, whether it's getting press and attracting tenants (LEED,) energy efficiency (Energy Star,) or integrated design (NAHB Green Building Standard,) for example. Do you want to be competitive in the leasing market, save the planet, or just be part of the latest greatest fad? Start with environmental stewardship, then pick your flavor. Anything you do will help.