Friday, March 27, 2009

Key Study Shows "Home Buyers Increasingly Thinking and Buying Green"

Warren H.

McGraw-Hill Construction surveyed one million U.S. households to find those individuals who had purchased LEED certified and other green homes over the last three years and and found:
83% - new homes will lower operating costs
79% - lower energy bills within the first year after purchase
68% - lower water bills within the first year after purchase
"Homeowners will spend the most money on features that make their homes greener when remodeling. Environmental benefits such as lower energy costs and healthier air account for 42 percent of remodeling budgets; 8 percent higher than for comfort and 18 percent higher than improved appearance."

"Other key findings of the McGraw-Hill Construction survey include:

  • 70% of buyers are either more or much more inclined to purchase a green home over a conventional home in down housing market.
  • More than half (56%) of those surveyed who have bought green homes earn less than $75,000 per year; 29% earn less than $50,000.
  • Overall, lower income buyers say they found tax credits and government programs, indoor air quality benefits and green certifications to be the most important incentives for them to buy green homes.
  • Homeowners will spend the most money on features that make their homes greener when remodeling (42%) vs. increasing comfort (34%) or improving appearance (24%).
  • Almost half (44%) of homes renovated between 2005 and 2007 used products chosen for their green attributes."
More than 80% believe that "green homes are not just more economical, but offer better and healthier places to live."

McGraw-Hill Construction

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